The Engagement Process
The most important part of this project is engaging with the public and stakeholders to gain a deep and authentic understanding of High Point. We know people want to be involved, and want their voice to count. We take a “roll your sleeves up” approach, whether that means walking around downtown or talking to business owners, young families, retirees, minority groups and more. We engrain ourselves in the community and our goal is to learn what makes it tick — what are the commonalities, and what are the differences? The more people we talk to, the better! What does High Point have to offer visitors? What are the issues facing High Point in the next few years? How do residents feel about living there? These are just some of the questions we’ll seek to answer through the engagement process.
We want to hear every voice in the community. The best decisions aren’t made in a vacuum, and that’s especially true for branding projects. It’s important to hear from you about why you love living, working in, and visiting High Point. Without true, meaningful engagement, the project will not be representative of the whole community and will not be a success.
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